TargetSpot debuts mobile audio ad platform

Share this article:

TargetSpot, an Internet radio advertising network, launched a mobile audio ad platform on February 23.

The company will provide audio advertising on iPhone, Android and Blackberry smartphones. TargetSpot will offer geographic, demographic and device-specific targeting of consumers.

TargetSpot partner Slacker Radio is the first company using the technology to serve ads. TargetSpot began working with Slacker in 2008 to sell the company's audio ad inventory.

Eyal Goldwerger, CEO of TargetSpot, said that recent moves by Google and Apple, as well as research data, show that mobile advertising will grow in coming years.

“If you look at the mobile ad space, it is starting to attract a lot of attention and dollars. There is a lot of focus on search, display and text, everything except one thing: audio,” he said. “When you think about a smart phone, it is a voice-based instrument. What do you do on a phone? You talk and listen to music.”

A Slacker representative cold not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.