Use loyalty data to identify key target segments and get more revenue from existing customers.
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.
5 ways direct marketers at any size company can harness mobile marketing to connect with customers.
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
What my mother and my favorite brands should have in common.
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
Future sales depend on knowing what your shoppers want—without even asking them.
J. J. Keller taps IBM to get smart about its online customers.
With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.
5 ways companies can be more dynamic with their content marketing.
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
Deliver relevance to customers through segmentation—or watch them defect.
If you're a segmentation purist (and I am), you view segmentation as a strategic tool meant for managing a customer portfolio.
Scoring can clue marketers into customer engagement and spending habits
Relevance is the key to driving marketing campaign performance: getting the right message to the right audience at the right time. How do you make that happen?
Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
Six steps for combining personas with automation to build stronger customer relationships.
Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark.
The question isn't how well do you know your customers—it's how well should you know them to meet your goals while best serving them?
Office Shoes taps email to boost sales with customer-centric communications.
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.
How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are.
Most consumers are willing to give a little personal information to receive targeted ads.
Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.