Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
How to walk the walk, and gobble the gobble, when it comes to delivering your brand message.
I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.
No static here: The online radio company dishes on how its audience segmentation capabilities.
Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.
There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.
Want to learn how to use digital place-based media to target precise retail demographics? Read on.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.
A lack of digital education is keeping marketers up at night.
A new solution is designed to structure unstructured social information and tie it into existing CRM or BI databases.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? We asked and our readers answered.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
Ah, if marketers had a crystal ball, the light they could shed on customers' actions.
The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
The Oklahoma Tourism and Recreation Department relies on YouTube TrueView video ads to broaden its reach for less.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
Please socialize responsibly.
Multichannel data can help crack the code on identifying target audiences and their preferences.
What's in our mailbox this month: landscaping and lawn care mailers.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? Answers due to firstname.lastname@example.org by July 26.
Mobile marketing is like the game Operation. If you're spot-on, you make a vital connection with your consumer. If you miss, even by a little, you lose.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.