targeting

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

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Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Direct Mail Still Kounts

Direct Mail Still Kounts

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There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

If You Build It, They Will Engage

If You Build It, They Will Engage

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Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

2014 Essential Guide to Direct Mail Marketing

2014 Essential Guide to Direct Mail Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

Moleskine and Adobe Strike the Right Note

Moleskine and Adobe Strike the Right Note

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The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.

Stamping Out "Or Current Resident"

Stamping Out "Or Current Resident"

Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.

Dimensional Direct Mail That Impresses

Dimensional Direct Mail That Impresses

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Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.

Personalization Is the Name of the Game

Personalization Is the Name of the Game

So why can't airline loyalty programs and their credit card partners get it right?

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Email Is a Gift Horse (So Don't Look it in the Mouth)

Email Is a Gift Horse (So Don't Look it in the Mouth)

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Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

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Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

3 Steps to Finding the Right Mailing List

3 Steps to Finding the Right Mailing List

The most crucial element in a direct mail campaign is the mailing list. Here's how to do it right.

When Segments Overlap

When Segments Overlap

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Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.

Fast Facts: December 2013

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

All I Hear Is Gobble Gobble

All I Hear Is Gobble Gobble

How to walk the walk, and gobble the gobble, when it comes to delivering your brand message.

Dear Target, I'm NOT pregnant (Or Wait, Am I?)

Dear Target, I'm NOT pregnant (Or Wait, Am I?)

I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.

Pandora's Audience Panorama

Pandora's Audience Panorama

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No static here: The online radio company dishes on how its audience segmentation capabilities.

Using Direct Mail to Build Cereal Buyers

Using Direct Mail to Build Cereal Buyers

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Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.

2 Ways to Maximize Pay-Per-Click ROI

2 Ways to Maximize Pay-Per-Click ROI

There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.

Aiming Arrows at an Audience Bulls Eye

Aiming Arrows at an Audience Bulls Eye

Want to learn how to use digital place-based media to target precise retail demographics? Read on.

The Evolution of Facebook Advertising: What's Not to Like?

The Evolution of Facebook Advertising: What's Not to Like?

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Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.

Live from DMA2013: What Keeps Marketers Up at Night?

Live from DMA2013: What Keeps Marketers Up at Night?

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What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

News Byte: Facebook Announces Tool for Re-targeting Mobile App and Website Visitors

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Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

Live from DMA2013: A Chat With Iron Mountain on Marketing Effectiveness

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What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

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Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

Uncovering Customer Intent to Drive Conversions

Uncovering Customer Intent to Drive Conversions

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Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.

Infographic: Digital Nightmares

Infographic: Digital Nightmares

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A lack of digital education is keeping marketers up at night.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...