Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
So why can't airline loyalty programs and their credit card partners get it right?
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
The most crucial element in a direct mail campaign is the mailing list. Here's how to do it right.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
How to walk the walk, and gobble the gobble, when it comes to delivering your brand message.
I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.
No static here: The online radio company dishes on how its audience segmentation capabilities.
Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.
There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.
Want to learn how to use digital place-based media to target precise retail demographics? Read on.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
Brands can now evaluate the implicit actions from remote customers and use the information to improve the efficacy of the online shopping experience.
A lack of digital education is keeping marketers up at night.
A new solution is designed to structure unstructured social information and tie it into existing CRM or BI databases.
Real-time bidding presents a number of opportunities for B2B marketers, but also a number of challenges. SiteScout's Matt Sauls weighs in.
With the right mix of technology and the personal touch, marketers can be more "social" with their social media efforts.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? We asked and our readers answered.
Here's how three companies with unique marketing challenges refreshed their customer segmentation to drive sales gains.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.