May 24, 2013
Use loyalty data to identify key target segments and get more revenue from existing customers.
May 02, 2013
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
May 01, 2013
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
April 26, 2013
Turn direct mail into a "conversation" to gain customer insight that allows for more targeted interactions.
April 26, 2013
5 ways direct marketers at any size company can harness mobile marketing to connect with customers.
April 26, 2013
Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity,
April 22, 2013
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
April 10, 2013
What my mother and my favorite brands should have in common.
April 09, 2013
AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street.
April 04, 2013
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
April 04, 2013
Future sales depend on knowing what your shoppers want—without even asking them.
April 01, 2013
J. J. Keller taps IBM to get smart about its online customers.
March 29, 2013
With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.
March 15, 2013
5 ways companies can be more dynamic with their content marketing.
March 13, 2013
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
March 08, 2013
Deliver relevance to customers through segmentation—or watch them defect.
March 01, 2013
If you're a segmentation purist (and I am), you view segmentation as a strategic tool meant for managing a customer portfolio.
February 27, 2013
Scoring can clue marketers into customer engagement and spending habits
February 25, 2013
Relevance is the key to driving marketing campaign performance: getting the right message to the right audience at the right time. How do you make that happen?
February 18, 2013
Shoe Carnival's e-commerce site was suffering because it couldn't target relevant products to potential customers. So the site stepped up its game.
February 06, 2013
Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.
February 06, 2013
Six steps for combining personas with automation to build stronger customer relationships.
February 06, 2013
Targeting is a graceful exchange between consumer and brand when done right and a clunky, embarrassing gesture when it misses the mark.
February 01, 2013
The question isn't how well do you know your customers—it's how well should you know them to meet your goals while best serving them?
February 01, 2013
Office Shoes taps email to boost sales with customer-centric communications.
January 30, 2013
The Intelligence Group says marketers must focus on enabling collaboration and creative expression when targeting Gen Y consumers.
January 28, 2013
Online ads meet broadcast in a video campaign for historical landmark Biltmore Estate.
January 22, 2013
How can online businesses provide the personalized and dynamic experience that consumers expect? By treating each site visitor like the unique individuals they are.
January 18, 2013
Most consumers are willing to give a little personal information to receive targeted ads.
January 08, 2013
Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
