The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.
Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.
So, what is Haddop exactly?
When it comes to mobile push what you really want to do is pull—your customers in.
There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.
Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
The companies use targeted direct mail to showcase global student creativity via a mutually beneficial partnership between brand, agency, and vendor.
Direct mail needs to address the exacting standard of today's demanding customers. It's time to personalize every step of the direct mail process.
Commercial printer Xeikon reaches relevant prospects using a hypertargeted, personalized direct mailer designed to open the door to sales calls.
So why can't airline loyalty programs and their credit card partners get it right?
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Email volume and ROI per email message was way up during the 2013 holiday season. Did someone say email was dead?
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
The most crucial element in a direct mail campaign is the mailing list. Here's how to do it right.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
How to walk the walk, and gobble the gobble, when it comes to delivering your brand message.
I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.
No static here: The online radio company dishes on how its audience segmentation capabilities.
Linkwell Health and Kellogg's partnered over a 13 week period to send targeted coupons to insurance buyers.
There are two ways to improve a venture's ROI: You can lower costs or you can raise revenue...or you can do both. That's when the your ROI really starts to look nice.
Want to learn how to use digital place-based media to target precise retail demographics? Read on.
Facebook's VP of product marketing for ads discusses the maturation of the social network's targeting cabilities.
What are marketers obsessing over that isn't such a big deal, and what are they ignoring that they really should be paying more attention to? The answer, as always, is data.
Facebook will soon give marketers using Customer Audiences a new way to re-target consumers.
What can marketers do to improve their effectiveness? David Lowndes, director of product marketing at Iron Mountain, talks efficiency, effectiveness, and compliance.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...