Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.
LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.
So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.
In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.
The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
A tasty Mexican treat turns into a lesson about targeted email marketing.
CenturyLink Technology Solutions' new CMO, Becky Carr, takes a break from an ambitious rebranding effort to talk data analytics.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
When pursing target customers in a mass channel, marketers risk alienating other segments.
If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.
What good is content if it fails to contribute to marketing ROI? Not good at all.
Olivier Francois suggests Will Ferrell got his start as Durango's spokesperson in a hotel room on a snowy day in Michigan.
Sometimes even relevant marketing can walk the fine line of being cool or creepy to a customer.
What happens when you think you've got all your targeting/campaign ducks in a row—only to get no results? We asked and our readers answered.
Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.
While every homeowner would love a nice kitchen, not everyone's idea of what makes up a nice kitchen is the same. Waypoint's customized direct mail campaign tailored its imagery to specific customer segments.
A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients.
Without the right customer data even the best marketing tactics can go awry.
Sprint announces new advertising platform at Mobile Marketing Association's Smarter Mobile Marketing conference.
Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners.
Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.
Marketers who want their messaging to stand out must deliver communications and offers that are relevant to their customers.
As touchpoints and technologies evolve, so does the definition of direct marketing.
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
Four months after WPP launched audience buying company Xaxis, CEO Brian Lesser discusses the firm's position in a crowded marketplace and what Xaxis has planned over the next year.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...