A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
Sprint announces new advertising platform at Mobile Marketing Association's Smarter Mobile Marketing conference.
Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners.
Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.
Marketers who want their messaging to stand out must deliver communications and offers that are relevant to their customers.
As touchpoints and technologies evolve, so does the definition of direct marketing.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.