Targeted Marketing

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

In the Mood for Marketing

In the Mood for Marketing

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Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

B2B: Targeting Companies and Contacts

B2B: Targeting Companies and Contacts

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There are tools to make your B2B targeting more effective

Google Optimize: A Closer Look

Google Optimize: A Closer Look

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Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

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How the professional basketball team uses data and segmentation to target the right fans

Why Cookie-Based Marketing Endures

Why Cookie-Based Marketing Endures

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A panel at Gabbcon discussed the merits of other forms of tracking, and why they've yet to take the place of the cookie.

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

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On how the weather impacts everything

P&G Eases Throttle on Targeted Facebook Advertising

P&G Eases Throttle on Targeted Facebook Advertising

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Facebook -- and other social media platforms where people openly discuss their interests and preferences -- affords advertisers the ability to target untold demo- and psychographics. But maybe there is a downside to such microtargeting.

Marketing to the Millennial Mind-Set

Marketing to the Millennial Mind-Set

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It can be tempting to market to millennials as one massive segment, but a more effective approach is to reach out to that audience based on beliefs and behaviors, rather than age.

Addressable TV Isn't On the Way; It's Arrived

Addressable TV Isn't On the Way; It's Arrived

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The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

Why (and How) Marketers Should Engage Geeks and Nerds

Why (and How) Marketers Should Engage Geeks and Nerds

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Cultural domination seems to be the revenge that nerds promised in 1984. It's time for marketers to embrace the power of this amorphous group.

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

The Grammys Take Steps to Mend Strained Relations with Hip-Hop Fans

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Rap features prominently in next year's lineup, but reactions are mixed.

It's About Time, Google!

It's About Time, Google!

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This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.

First Insight Introduces New Platform

First Insight Introduces New Platform

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Leave the gun. Take the marketing software.

Precision Targeting: CPGs Must Engage Elite 1 Percent to Launch New Products

Precision Targeting: CPGs Must Engage Elite 1 Percent to Launch New Products

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They must locate and promote to the one out of every 143 consumers who make or break their new products.

Social Targeting Doubles the Performance of Paid Media

Social Targeting Doubles the Performance of Paid Media

Lifestyle publisher PureWow doubles its subscriber conversions with targeted social media.

Data Fuels INDYCAR's "Rivals" Campaign

Data Fuels INDYCAR's "Rivals" Campaign

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The open-wheel racing organization relies on multichannel marketing to drive TV viewership, ratings, and ticket buys among specific audiences.

Marketers Fail to Hit the Target [Infographic]

Marketers Fail to Hit the Target [Infographic]

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Irrelevant communications cause consumers' loyalty to quiver. Two thirds says they get too many brand emails.

Springing Into Account-Based Marketing

Springing Into Account-Based Marketing

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LeanData releases updates to its suite, and voices a call-to-action for B2B marketers.

How to Bring Your Webinars Back From the Dead

How to Bring Your Webinars Back From the Dead

So your awesome webinar just ended -- now what? For most companies, once a webinar is over, it's dead and gone, never to be seen again.

Email Marketers Make a Big Impact With Big Data

Email Marketers Make a Big Impact With Big Data

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Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.

How to Make Big Data Work for You

How to Make Big Data Work for You

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In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

The New Way to Webinar

The New Way to Webinar

In content marketing, everything has changed. To be truly effective today, content isn't just presented to an audience--it's "experienced" through direct engagement.

Direct Mail Helps Old Chicago Make Some Dough

Direct Mail Helps Old Chicago Make Some Dough

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Hold the digital. Why direct mail accounts for a large portion of the pizza chain's marketing pie.

Her Campus Proves That Knowing Your Audience Is True Model Behavior

Her Campus Proves That Knowing Your Audience Is True Model Behavior

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The young-adult marketing firm and media company hosts its third College Fashion Week to attract budding buyers.

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

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Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Direct Mail Still Kounts

Direct Mail Still Kounts

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There's certainly something to be said for in-person interactions at trade shows and the engagement opportunities they facilitate.

The Secret Ingredient for a Successful Email Campaign

The Secret Ingredient for a Successful Email Campaign

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A tasty Mexican treat turns into a lesson about targeted email marketing.

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