Targeted Advertising

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

Privacy Groups Bristle at Facebook's Proposed Privacy Changes

By

Facebook will delay changes to its privacy policy as six privacy groups complain to the FTC.

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

The TV data revolution with audience targeting is happening on the local level.

Digital content Issuus from VICE

Digital content Issuus from VICE

By

Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.

"Do Not Track" Dramarama

"Do Not Track" Dramarama

By

For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?

Simulmedia to use TiVo data

Simulmedia to use TiVo data

By

Simulmedia has signed a contract with TiVo Inc. that will allow the company's clients to use TiVo's top-box-collected data to target customers.

The Xbox Kinect is watching you

The Xbox Kinect is watching you

By

Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.

Pandora goes local with new ad platform

Pandora goes local with new ad platform

By By

Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products.

LinkedIn launches targeted marketing features

LinkedIn launches targeted marketing features

By

LinkedIn has launched two tools, Targeted Updates and Follower Statistics, that enable businesses with LinkedIn Company Pages to pinpoint specific individuals and groups that will receive messages and updates, the social network said in a release.

Targeting Video Series: Mark Miller, SVP, CRM practice lead, Digitas

Targeting Video Series: Mark Miller, SVP, CRM practice lead, Digitas

By

Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right

Twitter Tuesday recap: You asked, Epsilon answered

Twitter Tuesday recap: You asked, Epsilon answered

By

On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.

White House unveils "Consumer Privacy Bill of Rights"

By

The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals

How to get rid of those pesky customers

How to get rid of those pesky customers

By

As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Targeting Video Series: Richard April, VP marketing, AG Salesworks

By

Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

Targeting Video Series: Ashley Johnston, VP of marketing, Experian

By

Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

Targeting Video Series: Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks

By

Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox

By

Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

Targeting Video Series: Karen Quintos, SVP & CMO, Dell

By

Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers

AT&T CMO heralds targeted approach

AT&T CMO heralds targeted approach

By

For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.

Marry targeting with inventory

Marry targeting with inventory

The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.

Restaurant gives drunk drivers a helping finger

Restaurant gives drunk drivers a helping finger

By

TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.

Stolen Rum lives up to its name with taste test campaign

Stolen Rum lives up to its name with taste test campaign

By

New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

By

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.

Targeting is all in the timing

Targeting is all in the timing

By

Hiscox USA found that when it sent its direct mail was almost as important as the recipient.

As if Bratz dolls aren't bad enough ... pink Lego

As if Bratz dolls aren't bad enough ... pink Lego

By

I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.

Sorry, you can't be interested in music, unless you're a man

Sorry, you can't be interested in music, unless you're a man

By

Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.

X+1 names Peter Massey president, COO

X+1 names Peter Massey president, COO

By

Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.

A call for email détente: efficient marketing

A call for email détente: efficient marketing

Almost every time I wind up on some company's email database, I get punished for it.

Alliant, Lotame partner to enhance database offerings

By

Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.