May 01, 2013
The TV data revolution with audience targeting is happening on the local level.
September 10, 2012
Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.
August 16, 2012
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.
June 26, 2012
For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?
June 18, 2012
Simulmedia has signed a contract with TiVo Inc. that will allow the company's clients to use TiVo's top-box-collected data to target customers.
June 18, 2012
Long gone are the days when "don't take it personally" was an applicable phrase for someone who has seen an advertisement. Everything about the new patent Microsoft filed for its Xbox Kinect is personal.
June 14, 2012
Personalized radio service Pandora is launching a platform designed to allow local media companies to sell Pandora inventory combined with their own advertising products.
April 10, 2012
LinkedIn has launched two tools, Targeted Updates and Follower Statistics, that enable businesses with LinkedIn Company Pages to pinpoint specific individuals and groups that will receive messages and updates, the social network said in a release.
March 07, 2012
Mark Miller, SVP, CRM practice lead at Digitas provides CRM best practice tips and explains how to do targeting right
February 27, 2012
On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
February 21, 2012
Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals
February 16, 2012
As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?
February 15, 2012
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
February 13, 2012
Juan Martinez, senior editor at Direct Marketing News discusses targeting strategy in the email realm with Ashley Johnston, VP of marketing at Experian Marketing Services
February 08, 2012
Michele Fitzpatrick, SVP, strategy and insight, The Agency Inside Harte-Hanks, discusses consumer targeting with Direct Marketing News
February 06, 2012
Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in the insurance vertical
February 01, 2012
Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
February 01, 2012
For David Christopher, AT&T's CMO of Mobility and Consumer Markets, it's the power and speed of technology that have made his career most rewarding.
February 01, 2012
The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.
February 01, 2012
TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.
February 01, 2012
New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.
February 01, 2012
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
February 01, 2012
Hiscox USA found that when it sent its direct mail was almost as important as the recipient.
January 24, 2012
I wouldn't go so far as to say that everything should be gender neutral (for example, I think gender neutral childrearing is a little extreme), but there's something a little off-putting about "Lego Friends," Lego's new line of girly toys — and it's not because I'm opposed to gender-specific marketing.
January 20, 2012
Here's what happened when I decided to forgo online shopping and venture out for a in-store shopping adventure.
January 12, 2012
Audience-targeting firm X+1 named Peter Massey president and COO, the company said on Jan. 12. Massey said he started with X+1 on Jan. 9.
January 11, 2012
Almost every time I wind up on some company's email database, I get punished for it.
Segmentation service provider Alliant Data has partnered with Lotame Solutions to integrate Alliant's consumer database with Lotame's data management platform, the companies said Jan. 9.
January 01, 2012
Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Corp.'s Bing technology, with turn-by-turn directions from their respective doorsteps to the nearest of The Everett Clinic's more than two dozen locations.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
