Targetbase and Tensor Form Alliance to Deliver CRM Solutions

Share this article:
Targetbase, a customer relationship management firm, and Tensor Information Systems, a computer systems integrator, announced on Friday that they have formed a strategic alliance to develop Web-based customer relationship management solutions for Fortune 500 companies.


As part of the alliance, Targetbase, which is part of the M/A/R/C Group, a marketing intelligence firm, will provide clients with strategic and analytical servcies; database design and development; co-sourcing of the data management infrastructure; and communications development for relationship initiatives and programs. Tensor, on the other hand, will provide computer system integration of front-end customer contacts systems and Web applications supporting the CRM initiatives such as linking to an internal systems or legacy database, or providing Web-enabled database development.


Targetbase will also bring its enterprise-level CRM platform-called ARM--to the solution. ARM automates the task of consolidating all customer contact points into a customer's data warehouse that supports relationship management.


"This alliance brings together the competencies required to provide end-to-end solutions that will move clients toward a more customer-centric position within their competitive arena," said Jack Wolf, president of Targetbase.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.