Alleging that private companies hold more sensitive personal data than the government, Sen. Rockefeller says Target "fell far short" in efforts to contain the breach of customer accounts.
Seventy-one percent of Americans consume media on at least two devices a day. It's a multiscreen world, sweetheart.
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax.
Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research.
One would think the larger a b-to-b target prospect database is, the more qualified leads there will be for the field sales team.
Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases.
Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.
Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
It's Black Friday. A crowd gathers outside your brand's flagship retail location. Despite the expected shopper crush, the doors remain locked long after opening hours because the store manager has overslept.
Email marketing, considered the first line of customer engagement, leads the charge to increase Web traffic and drive sales. However, setting up an email service independently relies on a large time and capital investment.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.