Target targets teen girls with vamp initiative

Target's Isle Esme sweepstakes.

Purchase–necessary entry form.

The prize: A trip to the real island off the coast of Rio where fictional Bella and Edward go for their honeymoon.

Breaking Dawn movie poster.

Twilight–themed items for sale on the Target e–commerce site.

Visitors could scroll through and click–to–buy Twilight merchandise integrated directly into the rich media landing page for the sweepstakes.

You searched for “Twilight.”

Mobile site.

Zoom in on the Edward tee.

Jacob water bottle.

The highly anticipated DVD went on sale at Target stores at exactly 12:01 a.m.

Exclusive 2–disc DVD gift set including prop wedding flowers from the actual movie.

Promotional banner.

Star–crossed lovers share a sweet moment ...

... and a torrid moment.
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Target Brands, Inc. provided fans of the “Twilight” vampire franchise with something they could really sink their teeth into to celebrate the release of “Breaking Dawn Part 1” on DVD and Blu-ray in February 2012.

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