Target relaunches its e-commerce portal

Share this article:

Retailer Target Corp. has relaunched its e-commerce site, adding social media integration and email sharing capabilities.

SapientNitro served as Target's lead partner and primary systems integrator for the redesigned site. IBM Corp. provided the multichannel e-commerce platform, and Huge worked on the site's visual and interactive design. Infosys handled global inventory visibility and cross-channel order-management functionality. AT&T is the hosting provider.

The relaunched site integrates social features such as the ability to “like” a product and share items via email, Facebook or Twitter. Consumers can also share photos of themselves wearing Target merchants' products on the site.

Stephen Eastman, president of Target.com, said in a statement that the relaunched site will allow the company “to reinvent our guests' online environment and create a more user-friendly, reliable experience.”

Target did not immediately respond to calls seeking comment.

Target previously worked with Amazon.com to manage its e-commerce presence but it said in 2009 that it would end the partnership. The retailer will no longer sell products through Amazon, according to The Wall Street Journal.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.