Target names vendor partners for e-commerce platform relaunch
Target's e-commerce partners will include Sapient as lead partner and integrator; IBM for multichannel and e-commerce; Oracle for database capabilities; and Endeca for search and navigation, according to a statement from the retailer.
Autonomy will provide content and digital asset-management functionality, while Sterling Commerce will provide global inventory visibility and cross-channel order-management functionality. Huge will provide visual and interaction design.
Leah Guimond, a Target spokeswoman, said the improved site will have updated functionality.
“We'll have enhanced search and navigation on the site, which will make browsing on the site a more natural experience,” she explained. “We're also going to have a streamlined card and checkout process.”
She added that the site will feature unique experiences within product categories, but could not elaborate on that aspect of the site.
Recently, Target made its mobile and social media offerings a centerpiece of its holiday promotions, with checklists, videos, registries and gift finders available on its mobile site. Consumers were also able to opt-in for e-mails or texts promoting daily deals.
The retailer eliminated 85 positions in its marketing department last October as part of a reorganization.