Target Names Retail Veteran Brian Cornell as CEO

Share this article:

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Target Names Retail Veteran Brian Cornell as CEO
New Target CEO Brian Cornell

Target today named Brian Cornell, most recently CEO of PepsiCo Americas Foods, as its chairman of the board and CEO. Cornell's experience in the highest levels of retail management has cut a wide swath, taking in Walmart, Sam's Club, Home Depot, OfficeMax, and Safeway. He is also the first Target chief executive not to have been promoted from within.

“As we seek to aggressively move Target forward and establish the company as a top omnichannel retailer, we focused on identifying an extraordinary leader who could bring vision, focus, and a wealth of experience to Target's transformation,” said Roxanne S. Austin, interim non-executive chair of the board, in a press release announcing the selection.

Target is also looking for an executive who can re-establish customer trust in the brand, which allowed one of the most devastating data breaches in history, affecting an estimated 110 million consumers during the last holiday season. The incident led to the board's dismissal of long-time CEO Greg Steinhafel in May.

Aside from his stint at PepsiCo, the 55-year-old Cornell has spent most of his professional life in the retail sector. In the early 2000s he served as CEO and president of Sam's Club, CEO of Michaels Stores, and CMO of Safeway. He also served on the boards of directors of Home Depot and OfficeMax.

“I am honored and humbled to join Target as the first CEO hired from outside the company,” Cornell stated in the release. “I am committed to empowering this talented team to realize its full potential, lead change, and strengthen the love guests have for this brand.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.