Target, E*Trade Plan Marketing Effort

Share this article:
Target Stores, Minneapolis, and E*Trade Group Inc., Menlo Park, CA, yesterday said they would launch a multichannel marketing partnership to boost the online financial services company's presence in the physical world.


E*Trade will test the placement of a branded financial services kiosk in a SuperTarget Store in Roswell, GA. The companies also will develop a customized, co-branded Web site and market it to the database of Target Guest Card holders.


The companies also plan to explore the possibility of rolling out the kiosks to additional SuperTarget locations and to conduct cross-promotional campaigns between etrade.com, target.com and Target Stores. The Target chain includes 921 department stores.


The 400-square-foot Roswell kiosk, which will include a co-branded ATM, will allow consumers to conduct online banking, open an E*Trade account or speak to an E*Trade representative about its other products and services.
Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.