Target Breaks Sweepstakes With AOL

Share this article:
Continuing a two-year marketing relationship, Target Stores has begun its Summer Shopping Spree Sweepstakes with America Online Inc.


Consumers who enroll as AOL members using the Internet service provider's CD-ROMs at participating Target stores may win a $1,000 shopping spree. Consumers also can sign up for the AOL service online at target.com.


Running through Aug. 10, the sweepstakes will result in 500 winners who each get a $1,000 Target GiftCard for use at Target or SuperTarget stores or target.com. Winners will be chosen in a random drawing on or around Aug. 24.


According to Target, the sweepstakes is part of a joint effort that also promotes target.com to users of America Online brands. In essence, it is a new way to bring in more customers across channels for the nation's No. 2 discount retailer after Wal-Mart Stores Inc.


Based in Minneapolis, Target has 1,081 stores in 47 states. Its partner in this sweepstakes, Dulles,VA-based America Online, is the No. 1 ISP and is owned by media and entertainment giant AOL Time Warner Inc.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions