Target Account Marketing 101

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Thursday, September 5th
2:00 p.m. - 3:00 p.m. ET

In the complex B2B marketing landscape, with buyers that rely heavily on the Internet and growing teams of stakeholders, there has been a shift in the approach marketers have had to take to reach potential buyers. Savvy B2B marketers have adopted account-based marketing practices to reach the growing and sophisticated stakeholder group, but account-based marketing hasn't been easy to implement -- targeting options have been limited and acting on buying signals is easier said than done. Enter Target Account Marketing.

Attend this webinar as Jennifer Pockell-Wilson, VP of Marketing and Demand Operations for Demandbase, explains the advantages of Target Account Marketing and how to get started. You will learn:

• How Target Account Marketing makes the theories of Account-Based Marketing actionable

• How to use Target Account Marketing to accurately reach, identify, and segment target accounts

• How Target Account Marketing makes it easy to quickly act on buying signals

• How to plan the next step in your Target Account Marketing journey

Featured Speakers:

Jennifer Pockell-Wilson, VP, Marketing & Demand Operations, Demandbase

Jennifer leads the demand-focused marketing teams and demand operations at Demandbase.  She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process.  Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development. Jennifer earned her M.B.A. in Marketing from the Graduate School of Management at the University of California at Davis and her B.A. in Political Science & History from Lewis & Clark College.

 

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