Target Account Marketing 101

Share this article:

Thursday, September 5th
2:00 p.m. - 3:00 p.m. ET

In the complex B2B marketing landscape, with buyers that rely heavily on the Internet and growing teams of stakeholders, there has been a shift in the approach marketers have had to take to reach potential buyers. Savvy B2B marketers have adopted account-based marketing practices to reach the growing and sophisticated stakeholder group, but account-based marketing hasn't been easy to implement -- targeting options have been limited and acting on buying signals is easier said than done. Enter Target Account Marketing.

Attend this webinar as Jennifer Pockell-Wilson, VP of Marketing and Demand Operations for Demandbase, explains the advantages of Target Account Marketing and how to get started. You will learn:

• How Target Account Marketing makes the theories of Account-Based Marketing actionable

• How to use Target Account Marketing to accurately reach, identify, and segment target accounts

• How Target Account Marketing makes it easy to quickly act on buying signals

• How to plan the next step in your Target Account Marketing journey

Featured Speakers:

Jennifer Pockell-Wilson, VP, Marketing & Demand Operations, Demandbase

Jennifer leads the demand-focused marketing teams and demand operations at Demandbase.  She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process.  Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development. Jennifer earned her M.B.A. in Marketing from the Graduate School of Management at the University of California at Davis and her B.A. in Political Science & History from Lewis & Clark College.

 

REGISTER TODAY!

Share this article:

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

How to Select the Best Translation Resources for Your Business

How to Select the Best Translation Resources for ...

Join Nataly Kelly, VP of Marketing, at Smartling to learn how to select the best translation resources for your business.

How to Drive Engagement in a World of Content Overload

How to Drive Engagement in a World of ...

Join Courtney Pierce, Sr. Director of Marketing from Brightcove for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device.

How to Get the Most Out of Your Email Campaign

How to Get the Most Out of Your ...

Tips to Maximize Your Email Marketing 
Opportunity


 - Register for free today