Tapjoy Partners With Experian

Share this article:

The mobile rewards company seeks to provide advertisers with improved audience targeting.

Tapjoy Partners With Experian
nGEN is Tapjoy's audience intelligence platform.

Tapjoy, which rewards mobile users with premium content for engaging with advertisers, has announced a strategic partnership with Experian Marketing Services to offer its clients enhanced audience targeting capabilities.

As part of the agreement, Tapjoy will have access to Experian's ConsumerView database, which Experian says covers 98% of the U.S. population and provides demographic breakdowns, behavioral and life stage information, and category and brand preference.

Tapjoy, which rewards members for downloading specific apps, makes a claim to 450 million active monthly users and access to more than a billion devices on a global scale. “Our advertisers now have a unique and robust solution to target ads on mobile based on segmentation, desktop browsing behavior, and the power of Web-based targeting,” said Tapjoy CEO Steve Wadsworth in a release announcing the deal. “We have dramatically increased Tapjoy's targeting capabilities over the previous quarters.”

Share this article:
close

Next Article in Mobile Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

Yahoo Makes Big Play in Mobile Advertising

Yahoo Makes Big Play in Mobile Advertising

It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.