Tapjoy Partners With Experian

Share this article:

The mobile rewards company seeks to provide advertisers with improved audience targeting.

Tapjoy Partners With Experian
nGEN is Tapjoy's audience intelligence platform.

Tapjoy, which rewards mobile users with premium content for engaging with advertisers, has announced a strategic partnership with Experian Marketing Services to offer its clients enhanced audience targeting capabilities.

As part of the agreement, Tapjoy will have access to Experian's ConsumerView database, which Experian says covers 98% of the U.S. population and provides demographic breakdowns, behavioral and life stage information, and category and brand preference.

Tapjoy, which rewards members for downloading specific apps, makes a claim to 450 million active monthly users and access to more than a billion devices on a global scale. “Our advertisers now have a unique and robust solution to target ads on mobile based on segmentation, desktop browsing behavior, and the power of Web-based targeting,” said Tapjoy CEO Steve Wadsworth in a release announcing the deal. “We have dramatically increased Tapjoy's targeting capabilities over the previous quarters.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Mobile Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Mobile Marketing

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in ...

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.