Tango Swings a Donation for New Orleans

Share this article:

Women's relationship magazine Tango announced that it will donate a portion of its advertising dollars from its November/December issue to the New Orleans Habitat Musicians' Village, a division of Habitat for Humanity.

Singer Harry Connick Jr. and his wife, Jill Goodacre, inspired the initiative. Mr. Connick has pledged proceeds from his new song, "All These People," to the New Orleans project.

Tango will provide a full-page advertisement in the issue promoting Mr. Connick's forthcoming New Orleans big band album, "Oh My Nola" and his charity initiative.

For each advertiser placing a full-page ad in the November/December issue, Tango will donate a percentage of the gross advertising dollars in the advertiser's name to Habitat.

In turn, the advertisers will be featured within a Tango sponsored page as well as on Tango's Web site at www.tangomag.com.

Tango readers also will be invited to contribute to the project via the Web site.

Mr. Connick and jazz musician Branford Marsalis conceived the New Orlean's Musicians' Village, which consists of 81 Habitat-constructed homes for displaced New Orleans musicians.

A full, firsthand account on the Musician's Village and Habitat for Humanity will be featured in DM News' Oct. 2 issue.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.