Direct Line Blog

Talking the talk, living the life

Share this article:
Bonnier Corp.'s Florida Travel & Life is launching a branded event series called "The Good Life" in November.

The series, designed to further engage readers in the brand, is part of a new wave of magazine-launched events. Just today, I posted a story about the marketing efforts of Sobefit magazine, which will depend heavily on events to spread its brand name. We've also covered events by Niche Media, TVGuide and a host of other magazines in the pages of DMNews this year. Events, my friends, are hot.

And why wouldn't they be? Today's consumers demand entertainment in their advertising, and what's more entertaining than open bars, swanky locales and the possibility of a celeb sighting?

Particularly with lifestyle magazines, events are a great way to show off that, yes, your editors can talk the talk and walk the walk when it comes to living it up with panache. Bonnier's latest series, for instance, will feature food and wine tastings, travel and photo tips from the editors, art, fashion, entertainment, and even wealth management seminars -- which I'd say pretty much encompassing all the primary concerns of Florida's fashionable set.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.