Talk City Acquires Research Connections

Share this article:
Customer relationship management firm Talk City Inc., Campbell, CA, Monday announced its acquisition of Research Connections Inc., an online market research company providing advanced proprietary technology for interactive community services.


"This acquisition accelerates the momentum of our business-to-business offerings and strengthens our market research product line," said Peter Friedman, Talk City chairman/CEO.


Friedman characterized Research Connections, Westfield, NJ, as having "trailblazing technology, vision and expertise" that would complement Talk City's core competencies in Web-based community building and strategic relationship management.


By integrating the two companies, Talk City said, the new company's active business services client portfolio now exceeds 150.


Talk City will continue managing www.talk-


city.com, which includes online community programming for about 50 network participants, including NBC, The Hearst Corp. and Cox Interactive Media.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.