Talbots Picks Snyder's circle.com as Agency of Record

Share this article:
Talbots Inc., Hingham, MA, chose Snyder Communi-cations Inc.'s circle.com subsidiary this week to help develop an e-commerce site it hopes to have open in time for the holiday shopping season. The retailer and cataloger of women's apparel will carry on with its current ad campaign, "It's a Classic," on the site. Circle.com becomes Talbots' interactive agency of record with the e-commerce pact. The agency, which forecasts its total revenue to exceed $40 million this year, specializes in building online businesses for large companies and start-ups. A related Snyder firm, Arnolds Communi-cations, developed Talbot's advertising theme. The site will be located at www.talbots.com.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.