Talbots Picks circle.com as Agency of Record

Share this article:
Talbots Inc., Hingham, MA, chose Snyder Communications Inc.'s circle.com subsidiary to help develop an e-commerce site it hopes to have open in time for the holiday shopping season. The retailer and cataloger of women's apparel will carry on with its current ad campaign, called "It's a Classic," on the site. Circle.com becomes Talbots' interactive agency of record with the e-commerce pact. The agency, which forecasts its total revenue to exceed $40 million this year, specializes in building online businesses for large companies and start-ups. A related Snyder firm, Arnolds Communications, developed Talbot's advertising theme. The site is to be located at www.talbots.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.