Talbots' new Web site focuses on customer service

Share this article:

The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service.

The new site is powered by ATG and includes new sections such as “Pearls of Wisdom,” where users can find expert fashion advice on the latest styles and Talbots collections. It also features “Style Advisor,” a personal shopping service to help users find a specific outfit, item or gift; the ability to create a personalized area where preferences and a wish list can be stored; and a sale section highlighting weekly online specials, savings and in-store events.

“Our new website is designed to provide functionality that informs, inspires and helps our customer shop,” said Lori Wagner, CMO at Talbots, in a statement. “Talbots has always prided itself on exceptional customer service, and we felt it was necessary to extend that service online.”

Also appearing on the new Web site as well as in stores and in the September Talbots catalog is a new pant fit initiative featuring three new styles of pants to complement women's different shapes and sizes. A video designed to educate customers about the different fits appears on the Web site.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.