Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.
Tag management isn't all fun and games.
The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.
With the help of a tag management solution, a marketer or Web analytics professional can place and manage tags from their laptop, in minutes.
VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...