Tagging

Video: Tag Management = ROI

Video: Tag Management = ROI

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Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.

Video: Tags and Data

Video: Tags and Data

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Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.

Video: The Basics of Tag Management

Video: The Basics of Tag Management

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Tagman CEO and Cofounder Jon Baron sat down with Direct Marketing News to chat about the whats, whys, and hows of tag management for marketers.

Infographic: Tag, You're It!

Infographic: Tag, You're It!

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Tag management isn't all fun and games.

5 Telling Signs You Need Tag Management

5 Telling Signs You Need Tag Management

The rise of a new class of application called tag management, the challenge of manually adding online vendor "tags" to websites has been turned into an opportunity.

Increase marketing agility with tag management

Increase marketing agility with tag management

With the help of a tag management solution, a marketer or Web analytics professional can place and manage tags from their laptop, in minutes.

VivaKi and BlueKai launch Audience Insights

VivaKi and BlueKai launch Audience Insights

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VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...