August 07, 2012
With the help of a tag management solution, a marketer or Web analytics professional can place and manage tags from their laptop, in minutes.
May 22, 2012
VivaKi Nerve Center and BlueKai have launched Audience Insights, a software that is designed to allow marketers to collect customer data online without tagging.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
