Tagged.com monetizes e-mail by tapping Adknowledge

Share this article:

Social networking site Tagged.com is monetizing its user-generated e-mail through a new partnership with Adknowledge AdStation.

With the Adknowledge alliance, Tagged.com, San Francisco, is inserting behaviorally targeted text ads, or tag lines, into the footer of users' e-mail correspondence.

AdStation for Taglines is Adknowledge's behavioral targeting technology that can add taglines to various kinds of e-mails in insert-text-based footer ads. It works in user-to-user generated e-mails, system notifications, newsletters and weather alerts.

The platform also features application ad capabilities, as well as search, banners and e-mail marketing messaging.

Tagged.com is a teen-only online hangout site that aims to beat out MySpace and Facebook by allowing only teens in the network.

IT features basic social networking capabilities such as user profiles with photos and videos, as well as a city search option where teens can search out others by city.

By using the new Adknowledge platform the social network aims to monetize the interactions between the teens.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.