Tae Bo Dominates ERA Awards Program

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LAS VEGAS - The Tae Bo infomercial boasted the most wins at the Electronic Retailing Association's 1999 awards ceremony, hosted here Tuesday evening.


Although the infomercial for the martial arts exercise program won five awards, including one for Best Demonstration Show, it did not win the Infomercial of the Year Award. The top honor went to an infomercial for the Roto Zip Spiral Saw, produced by Future Thunder Productions, Sherman Oaks, CA.


The award for Best Corporate Infomercial was awarded to Hewlett-Packard for its infomercial titled 'Printable Expressions,' which marketed software to make greeting cards. The Tyee Group, Portland, OR, produced the infomercial.


The following is a complete list of the winners:


1999 ERA Award Winners


Category: Infomercial of the Year


Infomercial: Roto Zip Spiral Saw


Producer: Future Thunder Productions


Category: Best Demonstration Show


Infomercial: Tae Bo Infomercial


Marketer: NCP Marketing Group Inc.


Category: Best Documercial


Infomercial: 'Behind the Seas' An Inside Look at the Navy


Producer: Hawthorne Direct Inc.


Category: Best Talk Show Infomercial


Infomercial: Torso Track


Producer: Script to Screen Inc.


Category: Short-Form Commercial of the Year


Commercial: Providian Financial 'Mailman'


Producer: Century Direct


Category: Best Infomercial Call To Action


Infomercial: Tae Bo Infomercial


Marketer: NCP Marketing Group Inc.


Category: Best Short-Form Lead Generator


Commercial: Child Support Enforcement


Producer: IntelliVision


Category: Best Direct to Consumer Short Form


Commercial: NOW


Producer: Phoenix Productions


Category: Best Internet Site in Support of Television Shopping


Web Site: The Hawaii Diet


Producer: Cesari Response Television


Category: Best Infomercial Product


Product: Tae Bo exercise program


Marketer: NCP Marketing Group Inc.


Category: Best Short-Form Product


Product: Hook 'N Hang


Marketer: TriStar Products Inc.


Category: Best Male Infomercial Presenter


Infomercial: Tae Bo Infomercial


Presenter: Billy Blanks - NCP Marketing Group Inc.


Category: Best Female Infomercial Presenter


Infomercial: Proactiv Solution IV


Presenter: Judith Light - Guthy-Renker Corp.


Category: Best Male Short-Form Commercial Presenter


Commercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine with Warming Lid


Presenter: George Foreman - KingWorld Direct


Category: Best Corporate Infomercial


Infomercial: Hewlett Packard 'Printable Expressions'


Producer: The Tyee Group


Category: Best Corporate Short-Form Commercial


Commercial: San Francisco Examiner and Chronicle


Producer: Century Direct


Category: Best Infomercial Producer


Infomercial: Tae Bo Infomercial


Producer: NCP Marketing Group Inc.


Category: Best Infomercial Production over $150,000


Infomercial: Cyclone XT by Fantom


Producer: Hawthorne Direct Inc.


Category: Best Infomercial Production under $150,000


Infomercial: The Enforma System


Producer: Modern Media


Category: Best Short-Form Production over $30,000


Commercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine


Marketer: KingWorld Direct


Category: Best Short-Form Production under $30,000


Commercial: 'Keeping Up With the Jones'


Marketer: First Madison Communications


Category: Best Infomercial to Drive Retail Sales Campaign


Infomercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine


Marketer: KingWorld Direct


Category: Best Infomercial Writing


Infomercial: Proactiv Solution IV


Marketer: Guthy-Renker


Category: Best Short-Form Script


Commercial: Citibank 'The Spokesman'


Producer: Century Direct


Category: Best Short-Form Producer


Commercial: George Foreman's Lean Mean Fat-Reducing Grilling Machine


Marketer: KingWorld Direct


Category: Best Asian DRTV Campaign


Product: Love Forever CD Collection


Marketer: TV Media USA Inc.


Category: Best European DRTV Campaign


Product: Super Hits of the 80's


Marketer: Key Film & Television


Category: Best Latin American DRTV Campaign


Product: Quit


Marketer: Producciones Infovision
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