Tacoda Starts Audience Registration System

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Tacoda Systems, New York, launched the Tacoda Audience Registration System yesterday, designed to let publishers centralize registration and authentication procedures across multiple online media properties.


ARS is available as a standalone product and as a complement to Tacoda's Audience Management System for Web publishers.


At the start of each session, when visitors try to access "secure" material such as pages beyond the home page or pay-per-view content, ARS confirms that they are registered users. Users do not have to re-authenticate themselves until a time designated by the Web publisher.


The product also includes a privacy management feature whereby users can securely access and view the information that they previously provided to the site owner to ensure its accuracy and to update the information.


Tacoda said it is working on enhancements to ARS that include integration with subscriptions, e-commerce offerings or partnerships, and payments for content delivery; the collection of incremental information about users from surveys, polls and sweepstakes; and coordination with affinity marketing programs.


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