Tablets

Using the Second Screen to Drive Customer Engagement

Using the Second Screen to Drive Customer Engagement

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Today's consumers is more likely watching TV with a tablet or a smartphone in their lap rather than a TV dinner.

Video: Richy Glassberg, COO & CRO, Medialets

Video: Richy Glassberg, COO & CRO, Medialets

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Medialets COO and Chief Revenue Officer Richy Glassberg talks mobile trends for 2013.

Eric Litman, chairman & CEO, Medialets

Eric Litman, chairman & CEO, Medialets

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Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.

Marin: 18% of paid search clicks come from mobile devices

Marin: 18% of paid search clicks come from mobile devices

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Marin Software, a digital advertising management company, found in its U.S. Online Advertising Quarterly Report, that 18% of paid search clicks come from mobile devices.

Monetate: Tablets are the future of e-commerce

Monetate: Tablets are the future of e-commerce

According to a new study by Monetate, tablets may just be the future of e-commerce, more so than mobile or PCs.

Mobile over PCs: a foregone conclusion

Mobile over PCs: a foregone conclusion

In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.

Living in a post-PC world

Living in a post-PC world

It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era.

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In five years, will tablets and smartphones surpass PCs in e-commerce sales?

In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep them in the lead?

Mobile's surge

Mobile's surge

Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.

Q&A: Aaron Magness, VP of marketing at Coastal.com

Q&A: Aaron Magness, VP of marketing at Coastal.com

Coastal.com VP of marketing Aaron Magness on the growing importance of creating a personalized experience.

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Readers respond

Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.

B-to-b on the go

B-to-b on the go

With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives.

Marketers prolong TV-centric approach

Marketers prolong TV-centric approach

Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.

Study: Retailers overlooking tablet and smartphone opportunities

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Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

2012 trends through a branding eye

2012 trends through a branding eye

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.

Staples to launch tablet-optimized e-commerce site

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Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.

Adobe: Tablet users spend 54% more than smartphone shoppers

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Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.

Survey: Only 4% of consumers prefer mobile apps when shopping

Survey: Only 4% of consumers prefer mobile apps when shopping

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Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.

M-commerce profit surge helps ring in the holidays

M-commerce profit surge helps ring in the holidays

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.

Study: Tablet owners turn to devices for holiday shopping

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Eighty-seven percent of tablet owners will be using their device for holiday shopping this year and will spend an average of $325 for purchases on the device, according to a survey released by Zmags on Dec. 8.

Brands put spin on traditional channels with new tech tools

Brands put spin on traditional channels with new tech tools

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Several technology vendors introduced products in October that put fresh twists on display advertising, videos and Web analytics that help marketers use new digital tools to enhance traditional marketing.

Thank you, Steve: Late Apple founder opened the digital door for marketing

Thank you, Steve: Late Apple founder opened the digital door for marketing

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Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.

Google digitizes retailers' catalogs with iPad app

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Google has launched an app for Apple's iPad tablet that enables retailers to digitize print catalogs and embed rich-media content, such as videos. Catalogs from retailers including Macy's, Pottery Barn and Sephora are available through the Google Catalogs app at launch.

Media synching and the rise of new global water cooler

Media synching and the rise of new global water cooler

Sit down on the couch to watch TV, and there's a very good chance you'll be online while you do it. A recent Harris Poll report found that 56% of TV viewers surf the Internet via computer while watching TV. A further 25% do it with a phone or tablet.

Amazon.com net sales, marketing expenses up

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Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company.

Magazines rely on email for app services

Magazines rely on email for app services

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Multititle publisher Bonnier Corp. is using email marketing to build relationships with customers who are subscribing to its new iPad magazine. Subscribers who opt in to email messages while buying the digital magazine will receive an email survey with questions about themselves, and what they like and dislike about the iPad edition.

Apple unveils iPad 2, gains Random House titles

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Apple is full of surprises today. Most noticeably, CEO Steve Jobs, who has taken a medical leave of absence from the company, personally unveiled the iPad 2 in San Francisco. Graphics will load about nine times more quickly than on the original version of the iPad.

Brands create plans for tablet immersion

Brands create plans for tablet immersion

Analysts are already calling 2011 "the year of the tablet." Marketers are preparing for that prediction to become reality by launching mobile marketing apps and websites, and planning search and display initiatives to attract consumers using a growing range of tablet devices.

The end of an era

The end of an era

"The end of an era," a colleague of mine tweeted during the recent CES conference. Amidst the promises for 2011, one thing was made clear: desktop computing is giving way to new forms of digital interactivity.

Google eBookstore could create ad-supported book publishing model: experts

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Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.

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