Tablet

App of the Month: Air Display 1.2

App of the Month: Air Display 1.2

A second computer monitor can increase productivity, but they can be quite pricey. However, Air Display 1.2 and a tablet can eliminate that problem.

Study: Retailers overlooking tablet and smartphone opportunities

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Retailers could be doing much more to improve their marketing on mobile and tablet devices, according to a report released on Feb. 16.

Volkswagen centers Golf R campaign around iPad app

Volkswagen centers Golf R campaign around iPad app

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Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

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Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics

Brands weigh premium price tag of rich media tablet ads

Brands weigh premium price tag of rich media tablet ads

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AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base.

Did eBay just create couch commerce?

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eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.

The multitasking media consumer

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As the multitasking consumer population grows and technology evolves, a brand's survival depends on extending a consumer's emotional connection to advertising through multi-screen engagement.

Incorporating tablets into 
mobile marketing strategy

Incorporating tablets into 
mobile marketing strategy

Just like the smartphone before it, tablets are officially here to stay. Tablet penetration is expected to triple this year and double again next year, so smart brands are giving careful consideration to this new format.

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