Tablet Advertising

Is a loss leader sustainable? Answers

Is a loss leader sustainable? Answers

It's a thorny question. See what our readers had to say about it.

Is a loss leader sustainable?

Is a loss leader sustainable?

As Rashima Karden and Bill Dunbar waited to present their case to Zap Electronics CEO Jenna Savas, uncertainty failed to unnerve them. They knew their decision was sound.

Bn.com is easy to use but pushes Nook tablet too hard

Bn.com is easy to use but pushes Nook tablet too hard

The global navigation bar on bn.com tells a story for those with a critical eye. Tab 1: Books. Tab 2: Nook Books. Tab 3: Nook.

Report: Consumers more likely to engage with mobile ads

Report: Consumers more likely to engage with mobile ads

By

Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.

Brands weigh premium price tag of rich media tablet ads

Brands weigh premium price tag of rich media tablet ads

By

AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »