T-Mobile USA Picks Quadstone

Share this article:
Customer analysis software provider Quadstone said yesterday that T-Mobile USA chose its business analytics software to analyze and predict customer behavior and improve customer loyalty.


T-Mobile USA has 10 million wireless voice and data customers nationwide. Quadstone's software will use demographic and transactional profiles as well as contact and purchase history to improve customer service.


Terri Kowalchuk, T-Mobile's director of business intelligence, said Quadstone's software is scalable to fit its entire business, and easy to use, "allowing our marketers to quickly and efficiently determine the best allocation of our resources to improve service."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.