Systemax to Relaunch Catalog Next Month

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Computer direct marketer Systemax Inc., Port Washington, NY, is relaunching one of its catalogs next month with a new look that gives more prominence to its Systemax computer brand.


The GlobalComputer.com catalog, which previously was called the Global Hardware/Software catalog, will begin mailing July 8 in the United States and will offer popular hardware and software and software products from other manufacturers in addition to the Systemax brand. The company does not disclose circulation figures for any of its more than 30 different catalogs.


The relaunch comes as the company is seeking to enhance awareness of its Systemax brand of personal computers. The company, which recently changed its name to Systemax, from Global Direct Mail, plans to begin advertising the brand in print and on television last this summer or early next fall, according to Robert Dooley, senior vice president at Systemax.
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