Systemax to Relaunch Catalog Next Month

Share this article:
Computer direct marketer Systemax Inc., Port Washington, NY, is relaunching one of its catalogs next month with a new look that gives more prominence to its Systemax computer brand.


The GlobalComputer.com catalog, which previously was called the Global Hardware/Software catalog, will begin mailing July 8 in the United States and will offer popular hardware and software and software products from other manufacturers in addition to the Systemax brand. The company does not disclose circulation figures for any of its more than 30 different catalogs.


The relaunch comes as the company is seeking to enhance awareness of its Systemax brand of personal computers. The company, which recently changed its name to Systemax, from Global Direct Mail, plans to begin advertising the brand in print and on television last this summer or early next fall, according to Robert Dooley, senior vice president at Systemax.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.