System Tracks Web Traffic to TV

Share this article:
Lockard & Wechsler Direct, Irvington, NY, launched WebtrackPro, a system it claims tracks Internet traffic back to originating television media.


The system is to help direct marketers analyze and manage TV campaigns that drive response to Web sites in conjunction with, or in place of, unique telephone numbers.


A key feature of WebtrackPro is MediaPro, the agency's proprietary and fully integrated solution for planning, buying, analyzing, tracking and reconciling all direct response media including TV, radio, print, mail and the Internet.


Founded in 1967, Lockard & Wechsler (www.lwdirect.com) reported annualized billings of $150 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US