System Molds Customer E-Mails Into Marketing Data

Share this article:
Primary Knowledge, New York, yesterday announced its Integration Partners Program, which helps e-commerce firms turn their customer e-mail into marketing data.


CEO Peter Adams said customers, who send in e-mail commentary about a firm's products and/or services, can be targeted because of data organized by the program. Adams said the program uses information selected from customer e-mails to send personalized e-mail messages and place highly targeted Internet ads. He added that the system was also effective in improving online and offline CRM programs.


Information gathered from the program is stored by Primary Knowledge. The data is then analyzed and made available -- in reports and lists -- to the client. Price of the system was not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.