System Molds Customer E-Mails Into Marketing Data

Share this article:
Primary Knowledge, New York, yesterday announced its Integration Partners Program, which helps e-commerce firms turn their customer e-mail into marketing data.


CEO Peter Adams said customers, who send in e-mail commentary about a firm's products and/or services, can be targeted because of data organized by the program. Adams said the program uses information selected from customer e-mails to send personalized e-mail messages and place highly targeted Internet ads. He added that the system was also effective in improving online and offline CRM programs.


Information gathered from the program is stored by Primary Knowledge. The data is then analyzed and made available -- in reports and lists -- to the client. Price of the system was not disclosed.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.