System Allows Desktop Printing of Airline Tickets

Share this article:
E-Stamp Corp. has signed a deal with Atraxis Group in which the companies will collaborate to provide a ticket-printing system for German airline LTU International Airways.


The agreement allows LTU to offer Internet customers the ability to download and print their tickets from a desktop. The companies said the tickets would be of value to people making last-minute flight arrangements. The firms expect consumers to be attracted to the service because they will have a physical document -- unlike e-tickets, which rely on digital files.


The service will begin as a pilot program for standby flights from Munich to Dusseldorf in Germany through mid-September. If successful, LTU plans to extend the program into next year.


Promotionally, the airline will offer special incentives to customers who print their own tickets. The incentives include special baggage privileges, rental car discounts and no extra fees for seat reservations.


E-Stamp, Mountain View, CA, recently licensed the technology it uses for its Internet postage services to enable Atraxis to print secured tickets. The system prints each ticket with a unique, two-dimensional barcode and a digital signature. Both features allow purchasers to prove ownership at airport check-ins.


Atraxis, an information technology firm with headquarters in Melville, NY, also plans to market E-Stamp's system to airlines across Europe. Financial terms of the agreement were not released.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.