Synapse Debuts Data Cleaning Service

Share this article:
Synapse Technology Inc., a provider of database marketing products and services, launched a suite of service products yesterday to help database marketers improve the quality of their data.


The IQEngine service helps companies identify, clean and manage the data used to market products and services to their customer and prospect databases, according to Charlotte, NC-based Synapse.


There are four components to the IQEngine suite:


· Data quality check, which examines data elements and checks for completeness, accuracy and suitability for use.


· Duplicate removal and preemption, which helps prevent conflicting messages to customers and prospects.


· Data quality consulting, which serves to establish or improve internal quality standards across functions, divisions and geographical units.


· Reporting and analysis, which tracks metrics and monitors results from improved data quality efforts.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.