Sybase Debuts Industry Warehouse Studio for Media

Share this article:
Sybase Inc., Emeryville, CA, has made available the Sybase Industry Warehouse Studio for Media, which lets media companies implement a complete customer relationship management solution.


IWS for Media is an integrated business intelligence service that assists newspaper, magazine and cable-TV companies with advertising, circulation and marketing to subscribers, advertisers and prospects. IWS provides better access to and usability of existing data to analyze customer attributes, demographics and lifestyle data so media companies can target ideal prospects and deliver focused messages.


Information generated by IWS for Media allows media companies to maintain service levels for existing subscribers and advertisers while more accurately reaching targeted prospects.


For more information, visit the Sybase Web site: http://www.sybase.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches