Brand willing to hijack their own image in order to reinvent themselves will thrive—and other observations on the ground from SXSW 2013.
In his first public speech since the hacker collective Anonymous attacked his firm in December 2011, George Friedman, CEO of Austin-based intelligence firm Stratfor gave a defiant presentation.
Today has been a madhouse for journalists like me who are covering South by Southwest Interactive (SXSW). Major announcements (and rumors of big announcements that may be coming soon) have everyone scrambling to track down facts while also covering sessions and everything else that's happening here.
South by Southwest (SXSW) Interactive finally began to look and feel more like a festival. People poured out of the convention center and filled the streets of Austin. Music could be heard everywhere, and that transformed some of the grumpiness of the previous couple of days into gleeful celebration.
I saw a presentation on a new mobile wallet application called the Isis Wallet. It's a very elegant mobile commerce platform that, according to product literature, is backed by AT&T, T-Mobile and Verizon.
Experiencing South by Southwest (SXSW) Interactive is like witnessing a marketing lab. Every conceivable way to promote a service, product, or even an educational session is on full display.
In all, SXSW Interactive offers attendees more than 5,000 educational sessions, keynotes, networking events, and parties.
Here are three key insights from the SXSW Interactive festival, during which 25,000 attendees descend on the Austin, TX, and attend workshops, seminars and keynote speeches to find out the latest and greatest developments in Interactive.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.