Swiss Colony Picks VerticalResponse

Share this article:
VerticalResponse, a provider of self-service and customized direct marketing solutions, is expected to announce today that it has been chosen as the e-mail service provider for cataloger The Swiss Colony Inc.


The Swiss Colony, Monroe, WI, has provided food, clothing and gift items by mail for more than 75 years.


VerticalResponse, San Francisco, was selected to provide customized direct e-mail campaigns for seven of The Swiss Colony's branded catalogs: The Swiss Colony, Through the Country Door, Seventh Avenue, Monroe & Main, Ginny's, Midnight Velvet and The Tender Filet.


VerticalResponse's flagship product, iBuilder, helps businesses create, deploy and monitor e-mail marketing campaigns as well as printed postcard campaigns delivered through the U.S. Postal Service. With iBuilder, marketers with no technical experience can create customized, branded HTML e-mails in minutes.


The VerticalResponse creative staff also can help marketing organizations with e-mail customization, ensuring that graphics, fonts, logos, photos and colors match the look and feel of the account's brand, Web site or marketing materials.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.