Swiss Colony Picks VerticalResponse for E-Mail Campaigns
The Swiss Colony, Monroe, WI, has provided food, clothing and gift items by mail for more than 75 years.
VerticalResponse, San Francisco, was selected to provide customized direct e-mail campaigns for seven of The Swiss Colony's branded catalogs: The Swiss Colony, Through the Country Door, Seventh Avenue, Monroe & Main, Ginny's, Midnight Velvet and The Tender Filet.
VerticalResponse's flagship product, iBuilder, helps businesses create, deploy and monitor e-mail marketing campaigns as well as printed postcard campaigns delivered through the U.S. Postal Service. With iBuilder, marketers with no technical experience can create customized, branded HTML e-mails in minutes.
The VerticalResponse creative staff also can help marketing organizations with e-mail customization, ensuring that graphics, fonts, logos, photos and colors match the look and feel of the account's brand, Web site or marketing materials.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters