Swiss Colony division buys Montgomery Ward

Share this article:

Midwest Catalog Brands Inc., a subsidiary of The Swiss Colony Inc., has acquired, through a foreclosure sale, Montgomery Ward and certain other assets of Direct Marketing Services Inc. (DMSI).

Montgomery Ward closed its catalog and retail operations in 2001 due to falling sales. DMSI purchased much of the brand's intellectual property assets in 2001. Montgomery Ward was founded as America's first mail order catalog business in 1872 by Aaron Montgomery Ward

The purchase of the Montgomery Ward brand is consistent with The Swiss Colony's efforts to build stronger Internet-based businesses, according to John Baumann, president of The Swiss Colony. “It is extremely difficult to grow consumer catalog businesses today. We're finding that more consumers are using Internet search engines for shopping or are visiting name brand sites,” he said in a statement. “Although the Ward brand needs to be rebuilt, it does have strong recognition among consumers.”

The acquisition also includes the Charles Keath and HomeVisions catalog and Internet properties.



Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.