Swiss Army selects Mullen for digital, social

Share this article:

In an effort to consolidate its marketing practice, Victorinox Swiss Army has named Mullen its agency of record.

The lifestyle brand issued a formal RFP and interviewed several agencies, with two finalists.

“[Swiss Army] has had several partners, and the challenge is trying to consolidate the brand strategy developed at the company's headquarters in Switzerland and deliver it effectively in North America,” said David Swaebe, SVP of agency communications at Mullen.

Swiss Army's product offerings include timepieces, travel gear and apparel.

The two companies worked together a decade ago, when most of the media spend was directed toward print. Mullen's work now will focus mainly on digital and social efforts.

“The goal is to take better advantage of new media, especially social media, to build a community around it the brand,” he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.