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 Sweepstakes

Publishers Clearing House acquires mobile firm Liquid Wireless

January 11, 2012

Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said the acquisition closed "before Christmas" but declined to disclose terms.
 

Our look at the most - and least - engaging social media

January 01, 2012

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.
 

PCH EVP strikes innovative chord

Alex Palmer January 01, 2012

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.
 

HGTV kicks off 'dream home' digital marketing push

December 29, 2011

Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.
 

Carvel taps Brandmovers for website redesign, online campaigns

December 08, 2011

Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
 

Spike TV to launch 'Flip Men' sweepstakes

November 10, 2011

Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products.
 

Mountain Dew launches a Facebook sweepstakes for gamers

November 08, 2011

Mountain Dew launched a Facebook sweepstakes on Nov. 7 to promote its partnership with Activision's "Call of Duty: Modern Warfare 3" videogame, said Jenny Danzi, assistant marketing manager for Mountain Dew at PepsiCo. Mountain Dew worked with digital agency RFI Studios to create the "Mega Fan Experience" sweepstakes.
 

Our look at the most - and least - engaging social media

November 01, 2011

Last year, Old Spice scored with spokesman Isaiah Mustafa and a campaign that generated more YouTube views than Obama's victory speech. Now, the brand pits Mustafa against a new character, Fabio, who challenges him to a duel for the "Old Spice Man" title.
 

Marketers augment reality and campaigns

November 01, 2011

Bloomingdale's is betting that consumers will find taking a photo with a Playboy bunny more exciting than filling out a printed sweepstakes entry in a store. It is one of the latest brands to use augmented reality to spice up a contest.
 

Fierce loyalty

November 01, 2011

Competition 
among loyalty
 programs is
 more intense 
than ever, but
 are consumers 
cooling to them?
 

Glock uses silver anniversary as launch point 
for integrated marketing campaign

November 01, 2011

Pistol manufacturer Glock launched 
a 25th anniversary promotion with a new website, as well as print and digital ads featuring the well-known gun enthusiast R. Lee Ermey, aka "Gunny." An anniversary-themed sweepstakes, announced prominently on 
the site TeamGlock.com, offers consumers the chance 
to win a trip to the brand's birthplace and global headquarters in Austria.
 

Eaton drives workspace lift

November 01, 2011

Power-management company Eaton Corp. sought to underscore its expertise in information technology through an integrated campaign that includes a "Space Lift" sweepstakes offering consumers a chance 
to win a customized package of Eaton products valued up to $10,000.
 

Smoothie King launches Facebook sweepstakes

October 12, 2011

Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.
 

Golfsmith builds own, partners' consumer bases with Facebook page

October 09, 2011

Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.
 

Our look at the most - and least - engaging social media

October 01, 2011

Cheer mixed Australian band Strange Talk's 
"Climbing Walls" music video with measurable interactive elements. Consumers could click on items featured in the video for a chance to win prizes such as clothes, a Fender Stratocaster guitar or an Apple iPod.
 

Brands blend in-game ads with consoles

October 01, 2011

Chevrolet is one company putting a fresh spin on the stalwart direct marketing tactic of online sweepstakes by asking consumers to play a game before entering.
 

NCR launches Blockbuster Express sweepstakes

September 02, 2011

Technology company NCR Corp. has launched a sweepstakes that consumers can enter through Blockbuster Express kiosks.
 

Brands move sweepstakes to Facebook

September 01, 2011

Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook.
 

TCBY to celebrate anniversary with sweepstakes

August 23, 2011

TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.
 

Orbitz launches Facebook sweepstakes campaign

August 22, 2011

Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.
 

FX, Cycle Gear team up for 'Sons of Anarchy' sweeps

August 18, 2011

FX Networks and motorcycle apparel retailer Cycle Gear have launched a sweepstakes to promote the season-four premiere of the series Sons of Anarchy and to grow both companies' email databases.
 

'Reader's Digest' kicks off Facebook sweepstakes

August 16, 2011

The Reader's Digest Association has launched a Facebook sweepstakes and campaign to expand its digital interaction with consumers.
 

Beauty site pre-launches with Facebook page, sweepstakes

August 14, 2011

The staff behind YouBeauty.com wanted to debut the site on July 1 with an established readership. After beta launching with a Facebook page and a social network sweepstakes in January, the site had 15,000 Facebook fans and a mailing list of more than 10,000 consumers by its launch.
 

Clearasil adds sweepstakes to 'Rock Your Skin' campaign

August 11, 2011

Beauty products company Clearasil has launched a Facebook sweepstakes as part of its global "Rock Your Skin" advertising campaign.
 

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

August 11, 2011

Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo release of EA's "Madden NFL 12" video game. EA worked with integrated agency Goodby, Silverstein & Partners on the initiative.
 

Protect-A-Bed launches back-to-school sweepstakes

August 09, 2011

Bedding-protection products company Protect-A-Bed has launched a back-to-school sweepstakes to promote its Student Bedding Protection Kit. The Wheeling, Ill.-based retailer will promote the campaign through email, social media and its company blog.
 

MasterCard launches interactive outdoor sweepstakes campaign

August 02, 2011

MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes.
 

American Airlines launches sweepstakes to promote luxury service

July 25, 2011

American Airlines has launched the "Five Star Vacation" sweepstakes campaign, which it will promote through email, on AA.com and in print media. The sweepstakes is supporting the airline's Five Star Service, which assigns a personal airport assistant to members.
 

Valpak teams with TV networks for QR code campaigns

July 07, 2011

Couponing company Valpak is tagging its direct mail pieces with quick response (QR) codes, beginning with its July mailings scheduled to reach homes July 7. The company is partnering with three TV networks for outside-the-envelope QR code promotions that will run in Valpak mailings from July through September, as well as enabling local advertisers to add QR codes to their listings inside envelopes.
 

Hertz hypes travel giveaway

July 01, 2011

The Hertz Corp.'s global "The Gas and The Brake" campaign included a Getaway Giveaway in which US consumers could sign up for the chance to win a free weekend car rental. Hertz gave away one rental every hour for the first 100 hours of the campaign, which kicked off May 2, and one free rental every 100 hours after that until the campaign ended June 13.