Sweepstakes

Valpak launches sweepstakes, b-to-b augmented reality campaigns

Mary Elizabeth Hurn March 04, 2010

Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.

McDonald's runs Olympic-themed McNuggets sweepstakes

Dianna Dilworth February 12, 2010

McDonald's launched an Olympic-themed sweepstakes on February 12, promoting Chicken McNuggets by giving consumers a chance to win tickets to future games.

Suave launches mom-focused sweepstakes promoting Kids Body Wash

Mary Elizabeth Hurn January 20, 2010

Unilever's Suave Kids Body Wash brand launched its "Wash Them Grow" campaign this week, targeting moms. The company is using social media, e-mail blasts and the Suave.com homepage to drive users to WashThemGrow.com. On the microsite, users can enter a sweepstakes to win an eight-day, seven-night trip to Orlando, FL, hotel accommodations and tickets to a yet-to-be-determined theme park.

PCH campaign highlights instant prize sweeps

Kevin McKeefery December 31, 2009

In a departure from its traditional approach, Publisher's Clearing House has launched a multichannel campaign for its annual January sweepstakes. The contest this year features "Instaprize" which offers a grand prize of $10 million to consumers, who find out whether they have won within 48 hours. Creative was handled in-house, with KSL Media assisting with television buying, and 360i handling online media buys.

We TV, Goodwill partner for volunteer push

Mary Elizabeth Hurn December 28, 2009

We TV has launched its "Pledge 24 in 2010" campaign with Goodwill as a partner. The effort targets women and encourages them to pledge 24 hours of volunteer work in the coming year.

Focus USA releases sweepstakes list

November 18, 2009

Focus USA released the ActionBase EMAIL Entering To Win — Sweeps list to the market on November 17. This file contains users of sweepstakes Web sites on which they can enter and keep track of multiple contests.

El Pollo Loco conducts contest in response to KFC giveaway

Mary Elizabeth Hurn October 28, 2009

Chicken fast-food franchise El Pollo Loco conducted a 24-hour-long contest on October 26 that gave one customer free chicken for a year. The promotion was developed on short notice after the company heard about rival KFC's plans to give consumers a free piece of chicken the same day, said Julie Weeks, VP of communications at El Pollo Loco.

Butterfinger brings back old slogan for social effort

Kevin McKeefery July 23, 2009

After an eight-year hiatus, Nestle's Butterfinger brand is reintroducing the "Nobody better lay a finger on my Butterfinger" tagline through an online user-generated video contest.