Sweepstakes Insider assigned management of its subscriber list to List Services Corp. on April 27. The file is new to the market.
These buyers pay an initial fee of $9.95, then $19.95 per month, for the membership program, which features tips on how to maximize their chances to win cash and prizes. The file is completely direct mail-sold and 70% female.
The file is available as a 5,000 monthly hotline beginning at $100/M.
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...
Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Leveraging Big Data for better prospecting and improved conversion rates.
