Sweepstakes Campaign

Kirkland's lead-generating loyalty-building holiday sweepstakes

Kirkland's lead-generating loyalty-building holiday sweepstakes

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Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.

Vera Bradley invites fans to win a spiffy dorm makeover

Vera Bradley invites fans to win a spiffy dorm makeover

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Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.

Tourism boards use social media for broader reach, better targeting

Tourism boards use social media for broader reach, better targeting

Forget about dog-eared road maps and catchy television jingles. These days, travelers are turning to social to map their route.

Fisher Nuts aims for home run

Fisher Nuts aims for home run

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In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes.

Glad's "wild life" Facebook campaign belongs in the bin

Glad's "wild life" Facebook campaign belongs in the bin

There's not a bag big enough to dispose of the Glad Products Company's recent social venture.

Target targets 'Twi-hards'

Target targets 'Twi-hards'

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Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.

Five ways interactive content can help publishers pump up web revenues

Five ways interactive content can help publishers pump up web revenues

Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.

HGTV kicks off 'dream home' digital marketing push

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Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.

Spike TV to launch 'Flip Men' sweepstakes

Spike TV to launch 'Flip Men' sweepstakes

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Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products.

Smoothie King launches Facebook sweepstakes

Smoothie King launches Facebook sweepstakes

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Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.

Golfsmith builds own, partners' consumer bases with Facebook page

Golfsmith builds own, partners' consumer bases with Facebook page

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Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.

Carhartt uses Facebook to show off 'Everyday Icons'

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Clothing brand Carhartt will launch a Facebook sweepstakes on Oct. 17 as part of its "Everyday Icon" campaign. Carhartt is working with its advertising AOR Team Detroit on the effort.

TCBY to celebrate anniversary with sweepstakes

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TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.

Orbitz launches Facebook sweepstakes campaign

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Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.

FX, Cycle Gear team up for 'Sons of Anarchy' sweeps

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FX Networks and motorcycle apparel retailer Cycle Gear have launched a sweepstakes to promote the season-four premiere of the series Sons of Anarchy and to grow both companies' email databases.

'Reader's Digest' kicks off Facebook sweepstakes

'Reader's Digest' kicks off Facebook sweepstakes

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The Reader's Digest Association has launched a Facebook sweepstakes and campaign to expand its digital interaction with consumers.

Clearasil adds sweepstakes to 'Rock Your Skin' campaign

Clearasil adds sweepstakes to 'Rock Your Skin' campaign

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Beauty products company Clearasil has launched a Facebook sweepstakes as part of its global "Rock Your Skin" advertising campaign.

Protect-A-Bed launches back-to-school sweepstakes

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Bedding-protection products company Protect-A-Bed has launched a back-to-school sweepstakes to promote its Student Bedding Protection Kit. The Wheeling, Ill.-based retailer will promote the campaign through email, social media and its company blog.

MasterCard launches interactive outdoor sweepstakes campaign

MasterCard launches interactive outdoor sweepstakes campaign

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MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes.

American Airlines launches sweepstakes to promote luxury service

American Airlines launches sweepstakes to promote luxury service

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American Airlines has launched the "Five Star Vacation" sweepstakes campaign, which it will promote through email, on AA.com and in print media. The sweepstakes is supporting the airline's Five Star Service, which assigns a personal airport assistant to members.

Brands walk a fine line after sweepstakes campaigns when retargeting consumers

Brands walk a fine line after sweepstakes campaigns when retargeting consumers

Brands that retarget consumers after a sweepstakes campaign must work hard to remember a guiding principle of CRM: don't annoy the consumer.

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