The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
Jessica Charlton, social media developer at home décor retailer Kirkland's discusses the role various channels play in the company's overall marketing strategy.
Just because college students only live in dorm rooms for one year at a time doesn't mean their dorms have to be ugly or boring.
Forget about dog-eared road maps and catchy television jingles. These days, travelers are turning to social to map their route.
In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the brand launched a season-long sweepstakes.
There's not a bag big enough to dispose of the Glad Products Company's recent social venture.
Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.
Who isn't looking for ways to boost site revenue? Here are five ways to help you do just that.
Scripps Networks kicked off a new digital marketing campaign to promote its HGTV Dream Home sweepstakes, in which consumers can enter to win a custom built dream home near Park City, Utah.
Spike TV will launch a sweepstakes campaign on Nov. 15 to promote the TV series "Flip Men," said Todd Ames, VP of consumer marketing at the cable network. Spike will leverage the sweepstakes to create an online community centered on the program and collect data to market the series and cross-promote other products.
Nutritional drinks franchise Smoothie King launched a Facebook sweepstakes campaign in collaboration with social marketing agency Saeger Media Group to promote the company's Lean1 Smoothie product, said Bobby Williams, VP of marketing at Smoothie King.
Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.
Clothing brand Carhartt will launch a Facebook sweepstakes on Oct. 17 as part of its "Everyday Icon" campaign. Carhartt is working with its advertising AOR Team Detroit on the effort.
TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.
Online travel company Orbitz Worldwide has launched a Facebook sweepstakes to increase consumer participation on its Facebook fan page. Orbitz worked with AOR BBDO and social media agency Socialbomb to create the "Orbitz 50 Faves" sweepstakes.
FX Networks and motorcycle apparel retailer Cycle Gear have launched a sweepstakes to promote the season-four premiere of the series Sons of Anarchy and to grow both companies' email databases.
The Reader's Digest Association has launched a Facebook sweepstakes and campaign to expand its digital interaction with consumers.
Beauty products company Clearasil has launched a Facebook sweepstakes as part of its global "Rock Your Skin" advertising campaign.
Bedding-protection products company Protect-A-Bed has launched a back-to-school sweepstakes to promote its Student Bedding Protection Kit. The Wheeling, Ill.-based retailer will promote the campaign through email, social media and its company blog.
MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes.
American Airlines has launched the "Five Star Vacation" sweepstakes campaign, which it will promote through email, on AA.com and in print media. The sweepstakes is supporting the airline's Five Star Service, which assigns a personal airport assistant to members.
Brands that retarget consumers after a sweepstakes campaign must work hard to remember a guiding principle of CRM: don't annoy the consumer.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...