Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...