The beverage brand's director of social media, sustainability, explains the importance of authenticity.
Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...