sustainability

Coca-Cola Shows Its Human Side Through Storytelling

Coca-Cola Shows Its Human Side Through Storytelling

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The beverage brand's director of social media, sustainability, explains the importance of authenticity.

YEAH! BURGER Bites Into Purpose Branding

YEAH! BURGER Bites Into Purpose Branding

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Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.

Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

Coca-Cola names CMO Perez chief sustainability officer

Coca-Cola names CMO Perez chief sustainability officer

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The Coca-Cola Co. has appointed CMO Beatriz Perez its first chief sustainability officer, effective July 1. The Atlanta-based company did not immediately name a successor for its lead marketing position. Perez will oversee the company's newly launched global sustainability office, reporting to EVP and chief administrative officer Alexander Cummings.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...