Most Recent Articles by Susan Weiner, Datran Media
With 2007 behind us, it's time to dust off the crystal ball and see what 2008 has in store for the e-mail marketing industry. We're only days into the New Year, but I get a sense that this will be a banner year for both e-mail and other forms of inbox marketing, including banners within newsletters. Recent forecasts from JP Morgan and others support this perception. So, it is fair to note that my notions may be more substantiated than a mere hunch.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.