Most Recent Articles by Susan Weiner, Datran Media
With 2007 behind us, it's time to dust off the crystal ball and see what 2008 has in store for the e-mail marketing industry. We're only days into the New Year, but I get a sense that this will be a banner year for both e-mail and other forms of inbox marketing, including banners within newsletters. Recent forecasts from JP Morgan and others support this perception. So, it is fair to note that my notions may be more substantiated than a mere hunch.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...