With 2007 behind us, it's time to dust off the crystal ball and see what 2008 has in store for the e-mail marketing industry. We're only days into the New Year, but I get a sense that this will be a banner year for both e-mail and other forms of inbox marketing, including banners within newsletters. Recent forecasts from JP Morgan and others support this perception. So, it is fair to note that my notions may be more substantiated than a mere hunch.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.