Susan Weiner, Datran Media

Susan Weiner is vice president of Datran Media. Reach her at sweiner@datranmedia.com.

Most Recent Articles by Susan Weiner, Datran Media

What lies ahead for inbox marketing in 2008?

With 2007 behind us, it's time to dust off the crystal ball and see what 2008 has in store for the e-mail marketing industry. We're only days into the New Year, but I get a sense that this will be a banner year for both e-mail and other forms of inbox marketing, including banners within newsletters. Recent forecasts from JP Morgan and others support this perception. So, it is fair to note that my notions may be more substantiated than a mere hunch.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...