Survey.com Says Business Intelligence Will Grow In Europe

Share this article:
Survey.com, Campbell, CA, an e-research company, last week released research results showing that the European business intelligence and data warehousing, or BI/DW, market will grow exceptionally well in the next several years. According to Survey.com, BI/DW applications are expected to grow four to five times by 2002, and expenditures on BI/DW solutions in Europe are projected to grow by 85 percent over the next three years.


Survey.com also said that Oracle and Microsoft are leading the way in mind share for BI/DW software in the expanding European market. IBM is third, followed closely by Cognos and Business Objects. Key business problems being addressed by BI/DW solutions in Europe -- the more traditional financial and sales analysis applications, as well as CRM, supply-side analysis and employee-related analysis -- are much the same as those in North America, "though on a slightly smaller scale," Survey.com reported.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.