A recent survey shows that shoppers often prefer email messages over other channels to communicate with brands.
Feedback from customer communities revealed that it was time for a new look.
Don't let your surveys take your customers for a ride.
There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.
"Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive.
Students turn to college websites for university information, but zero in on social media for social life insight
B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."
Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel.
More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do.
According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.
Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.
As mobile usage continues to grow, it is becoming critical for marketers to understand mobile customers' experiences, intentions and desires.
While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.
An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act.
Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.
U.S. advertising spending increased 0.8% to $144 billion in 2011 compared with the previous year, said Jon Swallen, SVP of research at consultancy and research firm Kantar Media. Despite this slight bump, advertising spend in Q4 2011 dropped 1% from the same period one year ago, according to Kantar's data. The decrease represents the first quarterly decline since the end of 2009, which was the point at which advertising revenues began to recover from the recession.
Marketers plan to spend slightly more on digital marketing this year than they did in 2011, and are moving some of their spending away from traditional advertising, according to a new report from the Society of Digital Agencies.
According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.
As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?
Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
A recent internal survey of CEO turnover conducted by executive recruiter Russell Reynolds Associates found that retail CEOs change jobs 30% more frequently than Fortune 1,000 CEOs in general, said Brenda Malloy, managing director and global retail practice leader of Russell Reynolds Associates, at the closing session of the National Retail Federation's 101st Big Show on Jan. 18.
Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.
Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study.
Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn.
More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.
Affluent consumers are more willing to share their information online in exchange for a more personalized experience than the general population, according to a study released by the Interactive Advertising Bureau (IAB) on August 1.
Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.
Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a survey released by email services firm StrongMail on June 14. More than half (51%) of the 1,070 marketers surveyed said they do not have an active event-triggered lifecycle program, but 32% of that segment said they plan to implement one within the next 12 months.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...