Survey

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

By

Feedback from customer communities revealed that it was time for a new look.

Surveys Rate as a Low Point on the Customer Journey

Surveys Rate as a Low Point on the Customer Journey

Don't let your surveys take your customers for a ride.

The Most Interesting Man in the World

The Most Interesting Man in the World

There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. But I like to think we can work hard and take marketing seriously but have fun at the same time.

Earth Day: Consumers Less Likely to Shell out Green on Organics

Earth Day: Consumers Less Likely to Shell out Green on Organics

By

"Organic" is just an excuse to charge more, contends the majority of consumers surveyed by Harris Interactive.

Social media named valedictorian in determining college social scene

Social media named valedictorian in determining college social scene

By

Students turn to college websites for university information, but zero in on social media for social life insight

Infographic: SEO top priority for B2B and B2C marketers

Infographic: SEO top priority for B2B and B2C marketers

B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report."

Find the right bra—or bust

Find the right bra—or bust

By

Some reports state that up to 70 or 80% of women are wearing the incorrect bra size, but the HerRoom bra finder aims to put an end to ill-fitting intimate apparel.

Infographic: SWOT analysis for mobile ROI

Infographic: SWOT analysis for mobile ROI

By

More than half of the marketers tapped in a recent survey said mobile rings up greater ROI than traditional marketing programs do.

Silverpop study finds success in personalized behavior-based email content

Silverpop study finds success in personalized behavior-based email content

According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.

Valassis: Print key for grocery retailers, but social and digital expected to surge

Valassis: Print key for grocery retailers, but social and digital expected to surge

Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.

On the move: surveying your mobile user

On the move: surveying your mobile user

As mobile usage continues to grow, it is becoming critical for marketers to understand mobile customers' experiences, intentions and desires.

IBM survey finds increasing problems with data silos

IBM survey finds increasing problems with data silos

By

While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.

Poll: Video drives brand engagement

By

An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act.

Google launches customer survey tool

Google launches customer survey tool

By

Google launched its first consumer survey tool designed to help companies conduct low-cost, online research, said Andrea Faville, the company's manager of global communications and public affairs.

U.S. advertising spend increases slightly in 2011

U.S. advertising spending increased 0.8% to $144 billion in 2011 compared with the previous year, said Jon Swallen, SVP of research at consultancy and research firm Kantar Media. Despite this slight bump, advertising spend in Q4 2011 dropped 1% from the same period one year ago, according to Kantar's data. The decrease represents the first quarterly decline since the end of 2009, which was the point at which advertising revenues began to recover from the recession.

Report: Digital marketing spend steadily rising

By

Marketers plan to spend slightly more on digital marketing this year than they did in 2011, and are moving some of their spending away from traditional advertising, according to a new report from the Society of Digital Agencies.

The rise of digital receipts: Retailers weigh in

The rise of digital receipts: Retailers weigh in

According to a recent survey conducted by Epsilon, 35% of retailers currently offer digital receipts, also known as electronic receipts.

How to get rid of those pesky customers

How to get rid of those pesky customers

By

As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?

Survey: 75% of marketers to grow social spending in 2012

By

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.

NRF Big Show closes with advice for CEOs

NRF Big Show closes with advice for CEOs

By

A recent internal survey of CEO turnover conducted by executive recruiter Russell Reynolds Associates found that retail CEOs change jobs 30% more frequently than Fortune 1,000 CEOs in general, said Brenda Malloy, managing director and global retail practice leader of Russell Reynolds Associates, at the closing session of the National Retail Federation's 101st Big Show on Jan. 18.

Bernhart Associates: Increase in hiring planned for Q1 by direct, digital marketers

By

Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.

Survey: Email top channel for increased spend in 2012

By

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Digital media empowers shoppers this holiday season, survey says

By

Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.

Report: CMOs are not prepared to deliver marketing ROI

By

Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study.

TV, magazines most effective affluent marketing media: study

By

Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn.

14.5M consumers scanned QR codes in June: study

By

More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.

Affluent consumers more likely to share information online: study

By

Affluent consumers are more willing to share their information online in exchange for a more personalized experience than the general population, according to a study released by the Interactive Advertising Bureau (IAB) on August 1.

Marketers cast skeptical eye on daily deal promotions

By

Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.

Lifecycle email marketing outdoes traditional outbound messaging: survey

By

Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a survey released by email services firm StrongMail on June 14. More than half (51%) of the 1,070 marketers surveyed said they do not have an active event-triggered lifecycle program, but 32% of that segment said they plan to implement one within the next 12 months.

Email subscribers far outnumber social media followers: survey

By

Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.