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Survey

Survey: 75% of marketers to grow social spending in 2012

Tim Peterson January 19, 2012

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.

NRF Big Show closes with advice for CEOs

Allison Schiff January 18, 2012

A recent internal survey of CEO turnover conducted by executive recruiter Russell Reynolds Associates found that retail CEOs change jobs 30% more frequently than Fortune 1,000 CEOs in general, said Brenda Malloy, managing director and global retail practice leader of Russell Reynolds Associates, at the closing session of the National Retail Federation's 101st Big Show on Jan. 18.

Bernhart Associates: Increase in hiring planned for Q1 by direct, digital marketers

Melissa Hoffmann January 17, 2012

Fifty-two percent of direct and digital marketers will hire staff this quarter, up from just 40% in the last quarter of 2011, according to an employment report from recruitment firm Bernhart Associates Executive Search released on Jan. 17.

Survey: Email top channel for increased spend in 2012

Tim Peterson December 06, 2011

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Digital media empowers shoppers this holiday season, survey says

Allison Schiff November 03, 2011

Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.

Report: CMOs are not prepared to deliver marketing ROI

Juan Martinez October 11, 2011

Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study.

TV, magazines most effective affluent marketing media: study

Tim Peterson September 13, 2011

Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn.

14.5M consumers scanned QR codes in June: study

Tim Peterson August 12, 2011

More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.

Affluent consumers more likely to share information online: study

Tim Peterson August 01, 2011

Affluent consumers are more willing to share their information online in exchange for a more personalized experience than the general population, according to a study released by the Interactive Advertising Bureau (IAB) on August 1.

Marketers cast skeptical eye on daily deal promotions

Tim Peterson June 15, 2011

Less than half (48%) of small- and medium-sized businesses (SMBs) that have run a daily deal promotion say they would use the promotion vehicle again, according to a study by Rice University professor of management Utpal Dholakia. Of the 324 businesses surveyed, about a third (32%) said they were uncertain if they'd run another daily deal promotion, and 20% said they would not.

Lifecycle email marketing outdoes traditional outbound messaging: survey

Tim Peterson June 14, 2011

Three-quarters (75%) of marketers said their lifecycle email marketing programs outperform their traditional outbound campaigns, according to a survey released by email services firm StrongMail on June 14. More than half (51%) of the 1,070 marketers surveyed said they do not have an active event-triggered lifecycle program, but 32% of that segment said they plan to implement one within the next 12 months.

Email subscribers far outnumber social media followers: survey

Tim Peterson June 07, 2011

Brands' email subscribers outnumber their Facebook "likes" by an average ratio of 70 to 1, according to a survey conducted by email marketing and automation firm Silverpop. The survey of more than 500 Silverpop clients also found that the average ratio of email subscribers to Twitter followers is 90 to 1.

Mobile's share of email up 81% since October 2010: survey

Tim Peterson May 17, 2011

The share of emails accessed via mobile devices increased by 81% from October 2010 to March 2011, according to a survey released by email marketing services firm Return Path on May 17. Sixteen percent of emails were accessed via mobile device in March 2011, up from 9.2% last October, according to the survey.

Direct, digital marketers plan to add staff in Q1: Bernhart Associates

Juan Martinez January 18, 2011

The majority of direct and digital marketers will hire staff this quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released January 18. Fifty-two percent of respondents said they will add employees in the first quarter, up from 41% last quarter.

Ratings lag on social sites

Mercedes Cardona July 20, 2010

As more advertisers use social media, consumers' taste for it is waning, according to a new survey.

Direct, traditional to level out after Q1: Magna report

Kevin McKeefery January 20, 2010

Magna Global Forecasting and Analysis projected this week that overall advertising revenue will level out after the first quarter of this year, with direct channels continuing to gain market share. Direct mail is slated to grow 4% year-over-year in 2010, though its 11.6% decrease in 2009 means it won't catch up to its previous peak levels for several years.

Customer-centric view to define future CMOs: Forrester

Nathan Golia October 20, 2009

Forrester Research data released this month shows that just over one in 10 companies value data-driven customer intelligence at the C-level. However, analyst Dave Frankland, the report's author, expects that to improve. Forrester found in its October 16 study, The Intelligent Approach to Customer Intelligence, that 12% of company executives embrace customer intelligence.

New survey on DTC marketing in healthcare

Nathan Golia October 14, 2009

Advamed, a trade assocation for medical technology companies, recently completed a survey with Porter Novelli about direct-to-consumer marketing in the sector.

Survey: Coupons, sales strong influence on BTS shopping so far

Chantal Todé August 19, 2009

The average American family had completed only 41.6% of its back-to-school shopping as of August 11, according to the National Retail Federation's latest Back-to-School/College Consumers Intentions and Actions survey. The survey, which was conducted by BIGresearch, polled 8,543 consumers from August 4-11. Families of college students had completed 41% of their shopping by early August and 30.5% of families with school-aged children hadn't even started their shopping.