Survey suggests softening DM job market

Share this article:
Jerry Bernhart
Jerry Bernhart
 The number of hiring freezes and layoffs imposed by direct marketing-related companies are on the rise, according to the latest employment survey from Bernhart Associates.

“All of our hiring indicators are turning more negative,” said Jerry Bernhart, president of Bernhart Associates Executive Search, in a statement. “This weakness comes as no surprise given the recent news of layoffs and the current overall economic climate.”

The e-mail survey was sent the week of January 7. A total of 79 companies responded.

According to the survey, 12% of direct marketers indicate they are planning layoffs during the first quarter of 2008, up from 9% in the last quarter. The biggest increase came in the percentage of companies that have imposed a hiring freeze for the first quarter, which increased from 9% to 13%. Most companies said they were unsure if the freezes would be lifted by spring, Bernhart said.

In addition, 58% of the companies responding said they plan to add staff during the first quarter, which is down 2% from the previous survey in October.

The survey also reflects a shift in the degree of difficulty companies are having attracting qualified talent, something which has been cited as a significant problem for the industry until recently. According to the survey, 19% of the companies said they were having a “very difficult” time attracting qualified talent. The remainder indicated it was only “somewhat difficult” or “not difficult at all.”

“The pendulum is beginning to shift from a candidate-driven job market to more of an employer-driven market,” Bernhart said. 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US