Survey: Spam Fears Affect Loyalty Marketing

Share this article:
Fear of spam is stopping consumers from providing e-mail addresses for loyalty programs in which they wish to participate, making it difficult for marketers to accommodate consumers who wish to redeem loyalty programs online, according to research released last week from Maritz Loyalty Marketing.


Maritz also found that loyalty marketers now offer additional rewards to coax consumers into providing their e-mail addresses.


Maritz, a provider of customer loyalty programs based in St. Louis, reports that only 20 percent of loyalty communications are conducted via e-mail because of the low percentage of customers providing e-mail addresses.


Maritz said that loyalty marketers are designing e-mails with a better chance of reaching their recipients and running campaigns including rewards points and cash-back bonuses for consumers giving their e-mail addresses.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.