Survey says: Mobile apps aren't all that

Share this article:

Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website?

A recent survey by Adobe offers a glimpse into what business executives think of apps. Eighty percent of 446 companies surveyed said they are planning or already have an m-commerce website, but just 8 percent said they had a downloadable application-only strategy.

Apps make sense when the company has added functionality not available on its mobile site. But many are nothing more than glorified bookmarks hogging up memory on a mobile device.

An app-only strategy is dangerous because it excludes a portion of a company's customer base. Not everyone has iPhones, BlackBerries or Android phones. I don't come across many press releases (or any really) touting a new app for the Samsung Intercept. One tech company CEO even told me this week that BlackBerry apps aren't a priority for many developers because few of the device's users download them. (I guess I'm an exception.)

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions