Direct Line Blog

Survey says: Mobile apps aren't all that

Share this article:

Are there too many mobile apps? Are apps any better for mobile commerce than a mobile website?

A recent survey by Adobe offers a glimpse into what business executives think of apps. Eighty percent of 446 companies surveyed said they are planning or already have an m-commerce website, but just 8 percent said they had a downloadable application-only strategy.

Apps make sense when the company has added functionality not available on its mobile site. But many are nothing more than glorified bookmarks hogging up memory on a mobile device.

An app-only strategy is dangerous because it excludes a portion of a company's customer base. Not everyone has iPhones, BlackBerries or Android phones. I don't come across many press releases (or any really) touting a new app for the Samsung Intercept. One tech company CEO even told me this week that BlackBerry apps aren't a priority for many developers because few of the device's users download them. (I guess I'm an exception.)

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.